On one hand, designing beautiful products makes selling them a lot easier. On the other hand, minimalist studio shots with white background might not always be the most effective way to engage potential customers on social media.
Showing the bikes in a natural environment, or being ridden in the city, could bring more attention on the products from a different segment of customers.
We explored this idea with Nua bikes in order to reach a new category of customers that would be more receptive to a "tribal marketing" strategy.
Here a some shots that were meant to be used on this purpose.